Mobile App Revolution
Back in the early days of social media, I remember getting on Facebook and Myspace from my laptop and “socializing” online. It’s funny to think about how far social media has come in just a few short years. Many new social media innovations coincide with the popularization of smart phones like Blackberries, Android phones, and of course the iPhone. In the beginning, users would just hop onto their small-screened mobile web browsers and squint their eyes to read content and struggle to click around. I’m sure many users experienced a similar experience I did, such as accidentally “like”-ing something on Facebook while trying to navigate on my phone’s web browser.
Thankfully, someone came up with the wonderful idea of social media mobile applications. These apps are an amazing tool that have certainly broadened social media horizons. With so much time being diverted to social media it would only make sense that users would access social media from anywhere possible, especially their phones. Obviously many location based social media sites are actually best used on mobile phones, such as Foursquare and Gowalla, because users can check in using the GPS on their phone. Other social media sites are becoming more and more popular on mobile phones. Twitter CEO Dick Costolo recently announced that 40% of all Tweets come from a mobile phone. That’s up from 20-25% from a year ago.
Phone manufacturers have even realized the fact that many are using their phones for social media. Phones are beginning to become more focused around social media and staying connected (Remember the Kin?). Microsoft, for example, introduced the Windows 7 Phone, which is all about social media. On its “people hub” not only can you view your Facebook feed or contacts from Facebook, but with the “Me Card,” you can even update your status and change your profile picture across multiple social networking sites. For many phones, social media apps are pre-installed. Smart phones and social media seem to be a perfect combination. Phone manufactures like to market on social media sites, and social media sites love to be on cell phones - it’s a pretty mutually-beneficial relationship.
Another great thing about mobile apps for social media is the fact that different apps are being developed every day and if you don’t like one, another is probably on it’s way. With the abundance of twitter applications out there you can basically choose what information you want coming to you from Twitter, from only the latest tweets, to full site functionality, or even Twitterfeed, which offers to automatically tweet posts published on a blog using RSS.
It’s amazing to think where social media and cell phones will be in only a few more years, but for now, I’m content with social media apps.
What do you access you social media from, phone or computer?
Any thoughts on what phones best incorporate social media?