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Monday, December 13, 2010

Universities Don't 'Get' Social Media....Yet

Well, that got your attention, didn't it? There is so much buzz surrounding the university social media mashup concept, but there is a huge disparity in how universities are actually using social media and promoting those accounts. With all the buzz about social media, many schools make 'Social Media Library' pages or directories, but then do nothing more with them. It's almost as if it's a 'necessary evil.' Glancing at a university site, it often isn’t obvious what, if any, types of social media they use. We know many have some social media, but how much? And are they using it the best way possible?

What is obvious is that more and more universities are opening up to the world of social media. There are a vast array of social media sites that can be used. For example, a university athletics department can simultaneously tweet scores of an athletic game on Twitter, post video of the game on YouTube, and post pictures of the game Flickr. The possibilities of what can be covered, and how it can be used, are endless.

What a university SMASHUP (social media mashup) can do is take this one step further and bring all these forms of social media together. One example is on the DePaul SMASHUP site -- you can check upcoming game times, get updates of basketball scores on Twitter, and view YouTube videos from those games all on one page!



Searching many universities websites to find social media pages is tricky and can become quite frustrating sometimes (especially ones that don't even have a search bar!). But after finding a school has sufficient social media to proceed with, it is very exciting to tell them about SMASHUP. It’s even more exciting when a university already has a social media link page but doesn’t seem to know what to do with it. Imagine what that page would look like within the SMASHUP concept instead!

Finding qualified schools for the SMASHUP project may not be so easy, but once found, I'm not having any problem finding ones that are interested! So far, many schools have shown a ton of interest and I can't wait to see how many more would be willing to join in on this amazing opportunity!

And so the search continues. What universities do you think have great social media? Do any of them have what it takes to become a social media "master" by using SMASHUP?

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1 Comments:

Blogger Katie Brosious said...

It's funny how different universities can be in terms of their web presence - from their social media initiatives to websites. I wonder if there will ever be a generally accepted set of practices. Probably not, since some move much more quickly than others - it's hard for the universities with less resources to keep up with the big dogs!

12/14/10, 10:58 AM  

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